I have done alot of research on the commissioning part of ITV's website and I found a link to this PDF which shows how much content you need to produce for a half an hour time slot which includes sponsorship. This has really helped me visualise what my show would look like on TV with adverts and sponsorship bumpers and also has made me realise how much content I actually need to plan for.
http://www.itv.com/documents/pdf/ITV-Digital-Channels-Runtimes.pdf
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